City of Wauwatosa-Tourism Marketing Intern

Essential Duties and Responsibilities:

• Assists with marketing and promotion of Wauwatosa through ad campaigns, special event planning and execution, and social media content development and management.

• Helps to manage the Discover Wauwatosa website for content and functionality.

• Receives, directs, and assists in resolving inquiries from citizens or visitors.

•  Assists with copywriting of blog posts, social media, e-newsletters, itineraries, and website content.

• Communicates and works with Wauwatosa tourism partners to promote local businesses and drive economic impact.

• Maintains Wauwatosa tourism brand standards.

• Observes experienced workers to acquire knowledge of methods, procedures, and standards required for performance of duties.

• Completes other administrative duties as assigned.

Required Qualifications:

Verbal Communication

Microsoft Office Skills (Word, PowerPoint)

Adobe (Photoshop, Illustrator, InDesign)

Detail Orientation

Initiative

Written Communication

Presentation and Public Speaking Skills

Problem Solving

Flexibility/Adaptability/Creativity

Organizational Skills

Customer Service Skills

Multi-tasking

Ability to Work Independently

Ability to Work in a Team

Provide other required qualifications or information on this position:

• Currently enrolled in an associate’s or bachelor’s degree program in marketing, communications/public relations/journalism, business administration, hospitality/event planning or another related field.

• Prior customer service work experience

• Prior experience with Canva, website content management software, and database software preferred.

• Must have excellent written and verbal communication skills and the ability to convey information in a positive

Skills/Experiences Gained from this Position:

Critical Critical and Creative Thinking Skills

Student employee will be able to adapt and apply sills abilities theories or methodologies gained in one

situation to new situations to solve difficult problems or explore complex issues in original ways.

Effective Communication Skills

Student employee will be able to meaningfully articulate how experiences outside of the formal

classroom deepens their understanding of fields of study and broadens their points of view.

.Intercultural Knowledge and Competence

Student employee will be able to articulate insights into their own cultural rules and biases.

Individual, Social, and Environmental Responsibility

Student employee will be able to provide evidence in civic-engagement activities and describe what they

have learned about themselves as it relates to a reinforced and clarified sense of civic identity and continued commitment to public action.

Other skills/learning outcomes students will develop in this position:

Students will gain an understanding of how tourism works in the state of Wisconsin and in Wauwatosa specifically. Student will learn about working with a civic Commission and procedures required. Student will have an opportunity to learn about working with an outside marketing agency and other tourism partners.